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Why 2024 is the Year of Audio Branding: How Podcasts and Voice Search are Shaping Marketing Strategies
In 2024, it becomes clear that audio branding is an essential factor in contemporary marketing strategies. As podcasting continues to grow and more consumers begin to use voice search, brands…
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Wendy’s and Spongebob? Here’s Why This Krabby Patty Collab is the Real Deal
When two iconic brands like Wendy’s and SpongeBob SquarePants come together, the result is always something incredible and out of this world. Wendy’s and Paramount Studios have teamed up…
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Social Commerce: Why TikTok and Instagram Are the New Shopping Malls of 2024
Social commerce has moved from being just a trend to a phenomenon that is revolutionizing the retail industry. Social media apps such as TikTok and Instagram which were initially used solely…
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Here are the Top 5 Benefits of Social Media Marketing Every Brand Should Know in 2024
Social media marketing is and will always be an invaluable tool for companies trying to build their brand, engage with their customers, or even drive real results in the market. Recent…
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KOCOWA+ Teams Up with Wolverhampton Wanderers, Bringing Korean Entertainment to a Global Audience
KOCOWA+, a video streaming platform based in the US, has now made Wolves FC as the company’s official streaming partner. There’s more to this partnership than just watching Korean tv shows and…
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Lay’s Kickstarts the ‘Beautiful Game’ with a Global Sponsorship Role at the FIFA World Cup 26/27
Soccer fans around the world are in for an exciting partnership with Lay’s, an iconic chip brand which is now stepping up to become the Official Sponsor of the FIFA Men’s World Cup 26…
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Behind PayPal’s New Commercial, Shopping ‘Everywhere’ with Will Ferrell
PayPal has teamed up with comedy actor Will Ferrell to launch their biggest ever ad campaign in the US, and it’s already creating waves in the American commercial industry. PayPal opted…
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Kelly Rowland Joins Pepsi to Kick Off New Campaign, “Local Eats Better With Pepsi”
One name will always pop up when you think of soul food, community, and iconic flavors; the name is Kelly Rowland. The award winning artist has teamed up with Pepsi to celebrate something so…
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Adriana Delor’s Three Steps to Get Ahead of Competition
While many companies thrive by sticking to what works, sustained success requires constant reinvention. According to innovation expert Adriana Delor, the key is adopting a “clever as usual”…
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Silent Luxury: The Art of Subtlety in High-End Marketing Strategies
In a world where loud branding and conspicuous consumption once dominated the landscape of luxury, a new trend is quietly emerging among the elite: silent luxury. This concept, which has been…
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Legacy Marketing: Building Long-Term Brand Loyalty Across Generations of Wealth
Brand cognoscenti in the luxury domain, where client acquisition is not a sale but the procurement of lasting valuables and experiences, brand allegiance is an incalculable treasure.…
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Anamaria Meshkurti – A Strong Online Presence to Help You Fundraise
In the world of startup fundraising, your online presence can make or break your chances of securing investor backing. According to tech investor Anamaria Meshkurti of AMVS Capital, founders…
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