One name will always pop up when you think of soul food, community, and iconic flavors; the name is Kelly Rowland. The award winning artist has teamed up with Pepsi to celebrate something so dear to her heart, the number one choice restaurant at her hometown in Houston. The ‘Local Eats Better With Pepsi’ campaign is a new marketing effort that pays homage to the hidden gems of American dining and the patrons who make them special. Kelly Rowland is the perfect ambassador to bring local food lovers into the spotlight because she’s someone who started as a regular customer at her favorite soul food restaurant in Houston.
Honoring hometown favorites
Pepsi’s new campaign is about celebrating the connections and experiences we have all encountered at local eateries, places that almost feel like second homes. Kelly Rowland’s involvement is a nod to these authentic dining spaces where the community come together to enjoy various dishes. Kelly’s go-to meal has been renamed in her honor at ‘Houston This Is It! Soul Food’ restaurant, one of her favorite local joints where she frequented even before fame. ‘The Kelly Rowland Special’ is a meal prepared with peppered steak, rice & gravy, green beans, peach cobbler, and of course, an ice cold Pepsi soda that goes for $15. This dish is available at both Soul Food’s locations in Houston city from the 27th of August to September 24th, at a small price for a taste of something classic.
Looking for the regulars
The ‘Local Eats Better With Pepsi’ campaign is planning to bring more than just good food and delicacies. Pepsi is looking for loyal customers who have achieved celebrity status at their local eateries. Regulars who have turned their favorite food joints into a home away from home, just much like Kelly Rowland did at her hometown restaurant before the fame. These adored individuals now stand a chance to appear in a Pepsi commercial and have their favorite dish renamed in their honor. This campaign is a celebration of people and places that give restaurant regulars a well deserved moment in the limelight, more like a classy homage to the true stars of local dining.
Kelly Rowland’s thoughts
Kelly Rowland looks back on her experiences at ‘Houston This Is It! Soul Food’ for the memories she made there and Soul Food’s comforting dishes. “The pairing of Soul Food and drinking Pepsi will always remind me of celebrating some big moments with my family and friends,” she says. It is in this idea that Pepsi and Kelly Rowland are able to portray a shared moment around a meal, through this marketing campaign that slows down life and flourishes the community. Kelly Rowland and Soul Food restaurant embody this idea perfectly and have marked a solid beginning of Pepsi’s tour through America’s local dining spots.
How to join
Pepsi has opened doors and is inviting fans to share local dining stories in hopes of providing inspiration to those who aspire to their own piece of fame. Loyal customers can nominate their favorite local eatery through PepsiLocalEats.com, where they will stand a chance to become the face of a campaign that honors their favorite restaurants. Fans who submit their stories between now and October 31st will also receive $3 to use on their next meal with Pepsi, this is a special marketing strategy by Pepsi to ensure everyone gets a taste of something better no matter the outcome. It’s an opportunity to make lasting dining memories and celebrate the beloved local hangouts across the US.
The ‘Local Eats Better With Pepsi’ program is nothing like a normal ad campaign, but a heartfelt tribute to the restaurants and regulars who form the backbone of local dining culture.
Information source: pepsico.com [https://www.pepsico.com/our-stories/press-release/pepsi-and-kelly-rowland-kick-off-search-for-loyal-restaurant-regulars-who-have-e08272024]
Image Source: pexels.com
