PayPal has teamed up with comedy actor Will Ferrell to launch their biggest ever ad campaign in the US, and it’s already creating waves in the American commercial industry. PayPal opted for Ferrell because he’s a well-known household name in comedy and further added a classic Fleetwood Mac hit song in the commercial, to deliver a message that’s hard to ignore; shopping with PayPal is not only easy but highly rewarding. PayPal Holdings aims to show their customers how seamlessly they use the PayPal Mastercard for in-store and online shopping to earn rewards through this high profile partnership with Will Ferrell. The goal of this campaign is to elevate the entire shopping experience for PayPal users into the next level by making it more convenient.
Will Ferrell’s role
Will Ferrell is the ideal person for this campaign due to his charisma and comic skills, which brings a friendly yet compelling energy to the ad. This ad was aired for the first time during the much awaited opening football game of the NFL season. Ferrell gives viewers a playful glimpse into how the PayPal Debit Mastercard makes shopping simple, safe, and rewarding as he glides from supermarket aisles to electric vehicle charging stations. Ferrell shows how PayPal customers can earn up to 5% cashback with every purchase, all while humming softly to Fleetwood Mac’s classic song ‘Everywhere’.
PayPal is giving back!
PayPal’s focus on providing tangible and enticing rewards is the core element of this promotion starring Will Ferrell. Customers who use PayPal Debit Mastercard can now receive a 5% cashback on both online and in-store transactions. This ad promo poses a huge advantage to PayPal users in terms of convenience and will definitely transform daily transactions into rewarding experiences. Will Ferrell humorously highlights these benefits in the short video commercial, which speaks directly to customers who value their security and seamless payment processes in an equal measure. PayPal is presenting itself as a reliable and rewarding partner for everyday spending, whether it’s a quick stop for groceries or even splurging on trendy street wear outfits.
Bringing back old school
The track “Everywhere” by Fleetwood Mac was used in the ad for a good reason. It’s a song that appeals to all age groups because of the catchy melody and the nostalgic feel it brings. Ferrell’s soft crooning of the song throughout the commercial perfectly presents the message of the campaign that PayPal is actually in ‘every’ corner. PayPal’s Debit Mastercard is accepted anywhere there is access to Mastercard payment, from small boutiques to electric vehicle charging stations, which allow PayPal users to make their daily payments in a seamless and convenient way possible. This iconic music alongside Ferrell’s charisma come together to create an inviting atmosphere that draws in even the most astute shoppers.
Is PayPal the future of online payments?
PayPal Holdings has continued to improve the company’s online payment system and allow it to have access to even more features. According to the Chief Marketing Officer at PayPal, Geoff Seeley, this partnership with Will Ferrell is designed to increase PayPal’s visibility everywhere customers shop, and not just on online platforms. The online payment company is making known their services are top notch and specifically made for the modern customer who values ease, rewards, and security in every transaction. PayPal’s New features like the ability to easily add the Paypal Debit Mastercard to mobile wallets for tap-to-pay have made their services more convenient and ready for a social media takeover.
This commercial is already rolling across various platforms from Tv to digital media, and Will Ferrell’s message remains clear; PayPal is ‘Everywhere’ you need it to be.
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